All prices exclude GST
December 11, 2019

Keep Good Guests Coming Back, Part 3

It’s significantly cheaper to keep an existing customer than to attract a new one, according to pretty much any study ever done on the subject.
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November 27, 2019

Keep The Good Guests Coming Back

It’s called customer lifetime value — not how much a customer is worth today, but over years, over the course of their relationship with you.
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October 2, 2019

Building A Better Hotel Website, Part 3: Reviews

TripAdvisor. Love it or hate it, there it is, so use it to your advantage.
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September 12, 2019

Hotel Loyalty Programs: Build your own.

Wrapping up this series looking at hotel loyalty programs we're going to take what we've seen from do's and don'ts, elements of successful programs, some truly creative thinking and see how to put it all together and build a loyalty program that works for you.
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August 29, 2019

Hotel Loyalty Programs: Successful Programs.

In this series we're discussing hotel loyalty programs. Our last posts ran over some of the do's and don'ts, today we'll see what elements are common to successful programs, and then we'll see how to build a loyalty program that works.
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August 22, 2019

Hotel Loyalty Programs: What to Avoid.

In this series we're looking at hotel loyalty programs. Our last post ran over some of the do's with loyalty programs, today we'll look at some of the don'ts, and in future posts we'll see elements of successful loyalty programs and how to build the right one for your property.
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August 15, 2019

Hotel Loyalty Programs: Doing Them Right.

You don't need to be the Ritz-Carlton to benefit from loyalty programs. You just have to be a bit savvy about what works and what doesn't work -- for you.
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